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Shorr Success

Polished People = A Trusted Brand

Personal Brand

Maintain a Growth NOT Fixed Mindset

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Seven life and business lessons from a university president who overcame severe obstacles, via an MSP and channel pro image consultant.

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When I was just 2 years old, my Papa Al passed away due to a sudden heart attack. He was only 55. My grandmother was now a widow with six children, the youngest age 5. Life had thrown Grandma Belle a severe curveball.

Resilience should have been Grandma Belle’s middle name, however. At the time, she and my grandfather were building a business together selling skincare products. My grandfather was the natural lead generator. While selling men’s suits for the now-defunct Filene’s department store, he would talk to his customers’ wives (prospects) about the youthful benefits of proper skincare. [Read more…] about Maintain a Growth NOT Fixed Mindset

3 Strategies to Clean Your Closet and Achieve Your Goals

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Structured look is perceived as a Leader.
Casual attire is perceived as low authority.

Happy New Year!  

What goals did you set for 2019?  As I was sitting down thinking about my goals for this year, I really thought about following through on actions that get me excited and feel right, to me.  I definitely added financial goals to my plan, however, I also added some specific Marketing strategies that align with my mindset AND will introduce me to clients that value my services and inspire me to keep growing.

Have you ever thought of cleaning your closet as an inspirational goal?  Did you just cringe or declare under-your-breath a resounding “NO!” Keep reading, my goal is to inspire you to take action!  [Read more…] about 3 Strategies to Clean Your Closet and Achieve Your Goals

5 Voice Strategies to Get Your Contract Signed, Not Declined

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Make sure each word we voice to our clients, prospects, or employees is understood with zero misperception.

“Your level of achievement, happiness, and satisfaction is directly correlated to your ability to emotionally connect with and move other people!”—Celebrity Vocal Coach Roger Love

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At a recent Technology Marketing Toolkit Quarterly Producers Club meeting, Robin Robins, founder and CEO, opened her training with one trending question: “Do you hear Yanny or Laurel?” She proceeded by playing the recording from Twitter. A poll of the room revealed that the attendees were divided: Several heard Yanny, while the others heard Laurel (which happens to be the original word!). [Read more…] about 5 Voice Strategies to Get Your Contract Signed, Not Declined

The “Other” Networking

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Follow these seven strategies for networking with humans to grow your business.

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When I say the word “networking,” what comes to mind? I’ll bet it’s your client’s or your own tech infrastructure that runs a business. While you’re not wrong, as the self-professed “Image Geek in the MSP world,” I am actually referring to that dreaded event in which you actually have to emerge from behind the computer screen and … gasp! … speak to another human being!

After two decades of interacting with many a tech introvert, I know that you would rather spend your time trying to untangle a client’s myriad wires than having to connect with a menagerie of professionals in a large room filled with intimidating eyes!

Wait – don’t start hyperventilating! Find the nearest paper bag and read on!
[Read more…] about The “Other” Networking

Busting the MSP Myth That Appearance Doesn’t Matter

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You have seven seconds to make a first impression. What message do you want your appearance to convey to customers and prospects?

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I participated in an initial sales meeting once that “looked” like this: The first salesperson sat in my conference room chair in a too-tight button-down untucked shirt, exposing bulging buttons and abdominal hair. His female colleague wore jeans and a tank top that was distractingly low. The only professional aspect of her outfit was a snug black blazer.

If you were in that meeting, where would your attention be? Bulging belly, cleavage, or their pitch?  [Read more…] about Busting the MSP Myth That Appearance Doesn’t Matter

You Are Being Watched! Exercise These 3 Positive Leadership Behaviors

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A leader’s actions—good and bad—impact the energy of an entire business.

Leadership Behavior
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Does your company staff meeting look like this? Your CEO is constantly cutting team members off to ask questions. One engineer is rolling his eyes, another is looking out the window, and yet another is checking email on her phone. How do you FEEL after leaving your meeting, accomplished and validated, or ignored and agitated? [Read more…] about You Are Being Watched! Exercise These 3 Positive Leadership Behaviors