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Shorr Success

Polished People = A Trusted Brand

Personal Brand

5 Voice Strategies to Get Your Contract Signed, Not Declined

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Make sure each word we voice to our clients, prospects, or employees is understood with zero misperception.

“Your level of achievement, happiness, and satisfaction is directly correlated to your ability to emotionally connect with and move other people!”—Celebrity Vocal Coach Roger Love

Click here to read this article and others on ChannelPro.

At a recent Technology Marketing Toolkit Quarterly Producers Club meeting, Robin Robins, founder and CEO, opened her training with one trending question: “Do you hear Yanny or Laurel?” She proceeded by playing the recording from Twitter. A poll of the room revealed that the attendees were divided: Several heard Yanny, while the others heard Laurel (which happens to be the original word!). [Read more…] about 5 Voice Strategies to Get Your Contract Signed, Not Declined

The “Other” Networking

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Follow these seven strategies for networking with humans to grow your business.

Click here to read the article and others on ChannelPro.com

When I say the word “networking,” what comes to mind? I’ll bet it’s your client’s or your own tech infrastructure that runs a business. While you’re not wrong, as the self-professed “Image Geek in the MSP world,” I am actually referring to that dreaded event in which you actually have to emerge from behind the computer screen and … gasp! … speak to another human being!

After two decades of interacting with many a tech introvert, I know that you would rather spend your time trying to untangle a client’s myriad wires than having to connect with a menagerie of professionals in a large room filled with intimidating eyes!

Wait – don’t start hyperventilating! Find the nearest paper bag and read on!
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Busting the MSP Myth That Appearance Doesn’t Matter

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You have seven seconds to make a first impression. What message do you want your appearance to convey to customers and prospects?

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I participated in an initial sales meeting once that “looked” like this: The first salesperson sat in my conference room chair in a too-tight button-down untucked shirt, exposing bulging buttons and abdominal hair. His female colleague wore jeans and a tank top that was distractingly low. The only professional aspect of her outfit was a snug black blazer.

If you were in that meeting, where would your attention be? Bulging belly, cleavage, or their pitch?  [Read more…] about Busting the MSP Myth That Appearance Doesn’t Matter

You Are Being Watched! Exercise These 3 Positive Leadership Behaviors

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A leader’s actions—good and bad—impact the energy of an entire business.

Leadership Behavior
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Does your company staff meeting look like this? Your CEO is constantly cutting team members off to ask questions. One engineer is rolling his eyes, another is looking out the window, and yet another is checking email on her phone. How do you FEEL after leaving your meeting, accomplished and validated, or ignored and agitated? [Read more…] about You Are Being Watched! Exercise These 3 Positive Leadership Behaviors

Four Lessons to Becoming a Respected Leadership STAR!

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Learn the four keys to being a leader who inspires.

“If you get the culture right, everything becomes easier. If you don’t get it right, all is hard.” – Jack Daly, author of Hyper Sales Growth

Click here to see this article and more IT tips on ChannelPro’s website!

Microsoft Inspire is a remarkable trade show. Thousands of IT geeks like myself fly in from all over the globe to connect with colleagues and vendors and get “inspired”by Microsoft’s new innovations. Since taking the leadership helm in 2014, Microsoft CEO Satya Nadella has been driving two main initiatives: launching innovative cloud solutions like Office 365 and Azure and, just as importantly, radically turning the company’s “old” corporate culture of individual kingdoms into a more collaborative environment.

Corporate or departmental culture starts at the top. Nadella is making a concerted effort to encourage his department heads and managers to collaborate versus finding issues with each other’s ideas. While his efforts have certainly been met with trepidation, Microsoft is seeing change in their cultural mindset.

[Read more…] about Four Lessons to Becoming a Respected Leadership STAR!

Personal Branding 101: Leadership Strategies for the Busy MSP

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A bit of polish and preparation can help an MSP and other channel professionals build a trusted brand that commands respect and attention.

Click here to read this article online at ChannelProNetwork.com

HAVE YOU EVER been in a bidding war with two or three other MSPs and won? Think back to that glorious moment and remember what set you apart from your competition. Was it your technology solution or the size of your corporation? Chances are, it wasn’t price.

A colleague of mine recently won a deal over multiple competitors. His quote was the highest of the three submitted, but his sales professional was polished and prepared. He also presented the prospect with a list of testimonials from familiar businesses to help differentiate his company and build credibility—and he spoke confidently. That tone created a feeling of trust that undoubtedly helped seal the deal.

Perception is a real factor when building a brand. It’s human nature to make assumptions or value judgments based on our own experiences. You can often approximate a person’s age, education level, and wealth without even saying “hello.” Prospective clients expect that, as an IT firm, your team will have strong technical skills. However, you still need to earn their trust and build credibility. [Read more…] about Personal Branding 101: Leadership Strategies for the Busy MSP