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Shorr Success

Polished People = A Trusted Brand

Executive Presence

FIVE BRANDING STRATEGIES WHEN TECHNOLOGY SKILLS ARE NOT ENOUGH

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Talking Corporate Branding Strategies to 400 IT Business Owners

A couple of days ago, my high school daughter was given the task to write a short essay on whether technology connects us or disconnects us.  With marketing running through my veins for over 25 years, my curiosity was instantly piqued.  I looked at her sweet face and asked, “What do you think?”  Her answer was honest and predictable, “It connects us, because I can talk to my family in other states and talk to you whenever I need you.”  “True,” I said. Probing further I asked, “Do you think technology disconnects us?”  “Well, it can.  We are not sitting down and playing board games that often and sometimes we choose to text rather than talk and look at each other.”  “Yes!” I thought, my heart skipping a beat.  Just like that it sank, when she closed our conversation with “but it connects us more than disconnects us.”  And with that, she snapped a selfie and “Snapchatted” it to a friend.  End of our face-to-face discussion.  Sigh.

[Read more…] about FIVE BRANDING STRATEGIES WHEN TECHNOLOGY SKILLS ARE NOT ENOUGH

Three Techniques to Owning & Sharing Your Story

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Let me help you go from blank page to one filled with your success stories!
Let me help you go from blank page to one filled with your success stories!

Why is it so hard for so many of us to share our own success stories?  This question continues to tug at me each day as I build Shorr Success.

I recently had the honor of being a “Speed Mentor” (like Speed Dating only the participants are a professional mentee and expert mentor seeking a business not a love connection!) at the Center for Women and Enterprise, Women Business Leaders Conference.  The conference was brimming with brilliant women specializing in so many professional directions!

As a second year Speed Mentor, my anticipation was piqued wondering what marketing or branding questions were coming my way? The first woman sat down.  Then the next and the next.  Each woman shared their story in words, brochures and web pages.  Each story touted the many fantastic benefits of their product line or business concept; nutritional analysis, expert engineers, team development, top-of-the-line technology offerings.   As each woman sat down, I listened in awe to their innovative ideas and plans for implementation.  To my delight, many of those ideas are already in motion and profitable.

A consistent answer continued to arise whenever I asked the question, “can you share some success stories your business has achieved?”  [Read more…] about Three Techniques to Owning & Sharing Your Story

How Does Color Influence Your World?

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Caribbean Colors

This weekend, I am attending the Annual Boston Caribbean Fashion Week Fashion Show.  When I think about this event, I envision it looking like the image I created above, vibrant hues of blue and yellow cascading down the runway with attendees looking like a school of rainbow fish!

There have been so many studies done that analyze the human reaction to various colors.  Inevitably, people’s reaction to black is drastically different than their reaction to yellow.

So, how influential is color? [Read more…] about How Does Color Influence Your World?

Take Your Presentation from Blah to Brilliant!

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Seven Successful Presentation Skills to Win Your Audience!

Click here to read this article in RISBJ!
Click here to read this article in RISBJ!

How many presentations do you give on a daily basis?  This is a trick question.  The answer:  all day!  Whether we are at the office delivering the quarterly numbers, sitting across the table in a heated negotiation, teaching about Newton’s Law in Science class, or networking at a Business After Hours, you are giving a presentation. [Read more…] about Take Your Presentation from Blah to Brilliant!

Five Professional Image Tips Thanks to Marco Rubio’s Boots!

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What message do these boots send? Source: @MikieBarb / Michael Barbaro

What would the media say about your professional image?

The run for Presidential office has taken a turn. A shift from the pressing issues of the economy and global warming to the significance of Republican Senator Marco Rubio’s shiny black boots! Of course, this focus on fashion is a direct attempt at fellow Republican opponents to sway public opinion to believe Rubio is a weaker candidate for wearing more effeminate, fancy shoes. [Read more…] about Five Professional Image Tips Thanks to Marco Rubio’s Boots!

Build Employee Morale on a See-S.A.W.

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Click to read this article and more in RISBJ!
Click here to read this article and more in RISBJ!

Weeee! Up in the air, down to the ground. Then up and down. All the while giggling while our feet tap the group to propel us up once again! I have such fond memories of riding on a see-saw when my kids were young!

This fond memory came flooding back to me after I watched a very passionate Ted Talk by the late Rita Pierson called “Every Kid Needs a Champion.” In this powerfully short talk, Pierson hits home the importance of positive, open-minded communication between teacher and student. In an article written by Pierson for Huffington Post she wrote: “Positive, healthy relationships rely on clear communication. Without it, misunderstandings occur and intentions are misinterpreted.” [Read more…] about Build Employee Morale on a See-S.A.W.