Busting the MSP Myth That Appearance Doesn’t Matter
You have seven seconds to make a first impression. What message do you want your appearance to convey to customers and prospects? I participated in an initial sales meeting once that “looked” like this: The first salesperson sat in my conference room chair in a too-tight button-down untucked shirt, exposing bulging buttons and abdominal hair. […]
You Are Being Watched! Exercise These 3 Positive Leadership Behaviors
A leader’s actions—good and bad—impact the energy of an entire business. Does your company staff meeting look like this? Your CEO is constantly cutting team members off to ask questions. One engineer is rolling his eyes, another is looking out the window, and yet another is checking email on her phone. How do you FEEL […]
Personal Branding 101: Leadership Strategies for the Busy MSP
A bit of polish and preparation can help an MSP and other channel professionals build a trusted brand that commands respect and attention. HAVE YOU EVER been in a bidding war with two or three other MSPs and won? Think back to that glorious moment and remember what set you apart from your competition. Was […]
How to NOT be “THAT” Co-Worker 5 Tips to Building NOT Repelling Office Relationships
You all know them, THAT employee in the office or colleague that just doesn’t get it. That person who rolls their eyes or always responds to your questions in an exasperated, angry tone. Are you picturing “that” co-worker in your mind? I knew you were! Every office has one or maybe two. I call them […]
FIVE BRANDING STRATEGIES WHEN TECHNOLOGY SKILLS ARE NOT ENOUGH
A couple of days ago, my high school daughter was given the task to write a short essay on whether technology connects us or disconnects us. With marketing running through my veins for over 25 years, my curiosity was instantly piqued. I looked at her sweet face and asked, “What do you think?” Her answer […]
Three Techniques to Owning & Sharing Your Story
Why is it so hard for so many of us to share our own success stories? This question continues to tug at me each day as I build Shorr Success. I recently had the honor of being a “Speed Mentor” (like Speed Dating only the participants are a professional mentee and expert mentor seeking a […]
Rhode Island Data Security Changes
For several years, the media has had a field-day reporting data breach after data breach. In turn, big corporations such as Target, Home Depot and Sony have scrambled to put a crisis communication plan in place as well as dole out millions of dollars in restitution. Cybersecurity is not just a “big-business” issue. We have […]
How Does Color Influence Your World?
This weekend, I am attending the Annual Boston Caribbean Fashion Week Fashion Show. When I think about this event, I envision it looking like the image I created above, vibrant hues of blue and yellow cascading down the runway with attendees looking like a school of rainbow fish! There have been so many studies done […]
Two Words That Make or Break a Brand
Wow! This past week in Rhode Island has been “cooler” than normal! Although the whipping wind has certainly put a bit of a chill in the air, I am referring to Rhode Islander’s reaction to our state’s newly proposed logo and slogan: Rhode Island: Cooler & Warmer.
Take Your Presentation from Blah to Brilliant!
Seven Successful Presentation Skills to Win Your Audience! How many presentations do you give on a daily basis? This is a trick question. The answer: all day! Whether we are at the office delivering the quarterly numbers, sitting across the table in a heated negotiation, teaching about Newton’s Law in Science class, or networking at […]