Key Soft Skill for 2021: Empathy

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Connecting emotionally with how others are feeling will not only build strong bonds among your team member but will strengthen client relationships too. Welcome to mid-February 2021! In the span of just over 40 days, we have seen a new administration take office, a vaccine rollout, civil unrest, and GameStop being a hot “stonk.” For […]

How We Landed An $8,000 MRR Deal During a Pandemic… And How You Can Too!

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Click here to read this article and others on ChannelPro. A rapidly growing construction company was fed up! Their current IT provider took several days to respond to phone calls and forever to set up computers for new employees. Their biggest frustration was constantly wasting time by repeating themselves thanks to the constant turnover of […]

Busting the MSP Myth That Appearance Doesn’t Matter

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You have seven seconds to make a first impression. What message do you want your appearance to convey to customers and prospects? I participated in an initial sales meeting once that “looked” like this: The first salesperson sat in my conference room chair in a too-tight button-down untucked shirt, exposing bulging buttons and abdominal hair. […]

You Are Being Watched! Exercise These 3 Positive Leadership Behaviors

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A leader’s actions—good and bad—impact the energy of an entire business. Does your company staff meeting look like this? Your CEO is constantly cutting team members off to ask questions. One engineer is rolling his eyes, another is looking out the window, and yet another is checking email on her phone. How do you FEEL […]

Four Lessons to Becoming a Respected Leadership STAR!

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Learn the four keys to being a leader who inspires. “If you get the culture right, everything becomes easier. If you don’t get it right, all is hard.” – Jack Daly, author of Hyper Sales Growth Microsoft Inspire is a remarkable trade show. Thousands of IT geeks like myself fly in from all over the […]

FIVE BRANDING STRATEGIES WHEN TECHNOLOGY SKILLS ARE NOT ENOUGH

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A couple of days ago, my high school daughter was given the task to write a short essay on whether technology connects us or disconnects us. With marketing running through my veins for over 25 years, my curiosity was instantly piqued. I looked at her sweet face and asked, “What do you think?” Her answer […]

Rhode Island Data Security Changes

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For several years, the media has had a field-day reporting data breach after data breach. In turn, big corporations such as Target, Home Depot and Sony have scrambled to put a crisis communication plan in place as well as dole out millions of dollars in restitution. Cybersecurity is not just a “big-business” issue. We have […]