Media
Explore recent interviews, articles, and events highlighting Lisa Shorr’s expertise in branding, leadership, and client loyalty. Browse her podcast appearances, published articles, and interviews to hear her insights on building trust, improving communication, and unleashing the power of the B.R.A.N.D. Method™.
Podcast Interviews
WTF (What the Function) Wednesdays: Your Brand, Your Bond: Strengthening Loyalty in the Age of AI
Host: Dan Tomaszewski
Topic: AI might make things faster, but it doesn’t replace empathy, understand, or trust. Lisa Shorr joined WTF Wednesday to show MSPs how to balance AI with EQ to keep clients connected and loyal.
The IT Nation Podcast - How to Build a Brand That Clients Trust and Remember with Lisa Shorr
Hosts: Sean Lardo and Matt Topper
Topic: Appearance, communication, and mindset shape a brand and how MSPs can build trust and consistency.
Uncle Marv’s IT Business Podcast - Look the Part: Video Appearance Tips for IT Pros (EP 830) - Host Marvin Bee
Topic: Lisa shares practical tips for MSPs and IT professionals to appear professional and build trust in virtual meetings.
Joey Pinz Podcast - Building a Powerful Brand: What Every Business Needs to Know – Host Joey Pannone (Episode 579)
Topic: Lisa unpacks the essentials of branding, marketing, and leadership, explaining the difference between branding and marketing and how company culture defines a brand.
Uncle Marv’s IT Business Podcast - MSP Marketing: The Power of Personal Branding with Lisa Shorr – Host Marvin Bee (Episode 784)
Topic: Lisa discusses the role of personal branding in the IT sector, providing actionable strategies for MSPs to improve client relationships, boost client retention, and empower their teams.
451 Why Do Clients Hire Us?
Lisa answers my question of “why do clients hire us” by starting with the premise that clients choose us because of the way they feel. It’s the people skills and the soft skills that allow our clients to like us and trust us.
Twins Talk Tech Leadership Podcast:
Project The Right Image
When was the last time you thought about the impact of your organization’s brand? What about your own image? A strong brand and image builds trust and can leave a memorable impression; an impression that lends to what can be expected. This type of reputation translates into value.
Stimulus Tech Talk
The Power of Branding and Image with Special Guest Lisa Shorr
In this episode of Stimulus Tech Talk, host Nathan Whittacre, CEO of Stimulus Technologies, is joined by Lisa Shorr, the owner of Shorr Success and an expert in personal branding, leadership, marketing, and corporate communication. They discuss the importance of branding, image consulting, and customer experience in the IT industry. Lisa shares her insights on how clothing, voice, and communication styles can impact client perception and the success of a business. She also talks about her upcoming book “Your Brand Unleashed” and offers tips for companies looking to elevate their brand presence and improve client relationships.
Building Confidence To Empower Your Team
I am back once again with Harry Brelsford, CEO SMB Nation & O365 Nation this time sharing “Tales From The Trenches” with a client case study. I work with businesses helping them to become more confident leaders by focusing on their Communication Skills, both verbal and nonverbal. Watch now!
To learn more about SMB Nation and watch other fabulous interviews, click here!
Customer Experience is the Pulse of Every Business
Customer experience is not only how a customer perceives your business, but is also a big factor in weather a customer will return to your business again. A positive customer experience is crucial to the success of your business, as a happy customer will likely become a loyal customer. There are many factors that go into the customer experience from employees personal brand, communication with customers (tone of voice, and the words you say), how employees dress, showing customers you care and so much more. Watch now!
To learn more about SMB Nation and watch other fabulous interviews, click here!
ChannelPro Weekly Podcast #212 – Eau De Salesman
Click here for my latest co-hosting gig with the great folks at ChannelPro Network. During this episode, I had so much fun to talking about my passion for Emotional Intelligence. I first spoke about my article “The Five Ways I Use Emotional Intelligence To Keep My MSP Strong Through The Pandemic” and then during the 2nd half of the segment, we have a lively chat with Sales Expert Keith Lubner of Sales Gravy. Keith and I have so much in common – we both believe in and implement Emotional Intelligence in our sales process. If you want to learn how, then this is one podcast you must watch from start to finish!!
ChannelPro Weekly Podcast: Episode #175 – Numbers With Crunch
Like numbers you can sink your teeth into? So do Matt, Rich, and guest host/channel pro Lisa Shorr, of Secure Future Tech Solutions and Shorr Success. That’s not all they chew over in this episode, either.
Video Conferencing Tips for Channel Pros
You’re teaching your clients to use Teams and Zoom, but are you using them correctly yourself? Watch image management expert Lisa Shorr guide hapless ChannelPro editor Rich Freeman through some tips for projecting professionalism and confidence to your clients online.
ChannelPro Weekly Podcast: Episode #141 – Above All, Change Everything
It’s a whole new world, folks, and it just might be a great one too if you’re willing to rethink everything. This week’s guest host, Vertical Axion President Herman Pool, has some thoughts to share on that, plus the other topics Matt and Rich cover on this show: StorageCraft’s new affordably-priced BDR appliance, the new AI-powered proactive management tool from Unitrends, the importance for MSPs of delegating responsibility to techs rather than abdicating it, and the suddenly compelling use cases for Jabra’s Pana-Cast huddle room web cam.
ChannelPro Weekly Podcast: Episode #073 – Remember Etiquette?
Kids today. No manners! Sadly, the same often goes for channel pros too, as you’ll discover in the live interview Matt and Rich conduct with MSP and “personal branding” expert Lisa Shorr, who explains why the way you dress, act, and talk is a vital part of building a successful business.
ConnectingIT Podcast Interview with Dan Tomaszewski of Kaseya
Click here to listen to my ConnectingIT Podcast Interview with Dan Tomaszewski of Kaseya on asking the question, “How do you want to be perceived by others?” Perception is reality. I learned this the hard way in my MSP, Secure Future Tech Solutions, that soft skills matter. Want insights into how you measure Image and the steps we took to turn our MSP from stagnant to profitable – This will be a quality 24 minutes to tune into!!!
“People respect what you inspect.” Conversation with Coach Brittany Drozd.
Click here and tune into my cool coffee and conversation with fellow Business Coach Brittany Drozd. Learn why one of my Leadership mantras is “People respect what you inspect.”
Roy Richardson of Aurora Info Tech as we explore business ownership and leadership.
Listen to my conversation with fellow MSP Owner and Podcaster Roy Richardson of Aurora Info Tech as we explore business ownership and leadership. Listen to the end to learn who I’d to have on my Board of Directors!
SMB Nation Podcast – Soft Skills To Master When Selling Cybersecurity
Uncle Marv’s IT Business Owner’s Podcast
Lisa Shorr: How to Create A Trusted Brand
Events
Articles & Mentions
Public Speaking Do’s and Don’ts for MSPs
Public speaking can be a powerful way to elevate your brand, showcase expertise, and build trust with potential clients—but only if you do it right. From managing time on stage to handling tech hiccups and making the most of your appearances, these do’s and don’ts from three seasoned MSP business owners will help you shine and avoid common missteps.
Trust Is the New Tech Stack
Lisa Shorr Reveals Why Soft Skills and Branding Matter for MSP Client Retention
Lisa Shorr is on a mission to help MSPs elevate their brand from the inside out. The founder of consulting firm Shorr Success understands how poor communication can derail client retention — and how intentional branding can rebuild it.
MSP Success - Entrepreneurial Toolbox, Sales
Are You Frustrated By Your Client’s Reluctance To Meet With You?
Lisa discusses her SEED Method to help MSPs introduce new opportunities to clients.
MSP Success - MSP Spotlight
How This Husband and Wife Duo Built One of The Most Successful IT Services Firms in New England with $100 and a Unique Approach to Steller Service
From a college dorm startup to one of New England’s top IT firms, Eric and Lisa Shorr have built Secure Future Tech Solutions on a foundation of innovation, trust, and teamwork. Eric brings the tech expertise; Lisa brings the polish and people-first leadership that transformed their company into a nationally recognized brand.
Sept 2016 Fall Trends Cover Story in So Rhode Island Magazine Guest Stylist
I was invited to be a guest Stylist in the Sept 2016 Fall Trends Cover Story in So Rhode Island Magazine. I was tasked to select a Fall outfit from Green Ink in Wickford, RI and share my inspiration. Read how I would take this outfit from day to night!
December 2018 Style Tastemaker for So Rhode Island Magazine!
Want to learn more about me and my philosophy? I am the December 2018 Style Tastemaker for So Rhode Island Magazine! Click here to read more!
Organize the business planning and mission statement building
An Entrepreneur is always learning. To help me organize the business planning and mission statement building, I enlisted the help of the best in the business industry Inc Magazine! I am a proud alum of their first online Accelerator Class. Click here for a highlight of the some of the best businesses in our flagship class, Shorr Success among them!