What Is Your Image Saying About You?
Take This One Challenge to Find Out. I recently attended the IT Nation Secure 2025 conference, and I’m still glowing from all the incredible energy. This event was such a rewarding opportunity to connect with brilliant leaders in our industry, dig into the latest cybersecurity and MSP trends, and share some of my own passion […]
This One Thing Can Ruin Your Credibility in Q2!
And 3 Ways to Fix It! Well, here we are, April 2021, and the start of Quarter 2. I hope Q1 was productive and a positive sign of a profitable Q2. Major media outlets are posting a variety of articles outlining which Covid restrictions are being lifted and when. One key development in this process […]
5 Ideas to Network Virtually During a Pandemic
I truly hope this latest message finds you and your family well. I don’t know about you, but I feel like I am still in a surreal state of mind. My family and I are taking many precautions to stay vigilant and safe. We instill these same protocols for my IT business too. While the […]
Why Patagonia Said No To A Sale
The Lesson Learned When Your Mission and Brand Do Not Align While waiting for my daughter to complete a ballet audition, I opened NYTimes.com and read a recent and interesting article (or it became a couple of articles) on the unintended phenomenon of how the “Patagonia Vest” has defined an industry and became a status […]
Office Holiday Party Etiquette
Five Tips to a Successful Event! As the Andy Williams song goes, “It’s the most wonderful time of the year!” The air is crisp, jovial family meals, vacation days, big sales at the mall and the dreaded, er…I mean exciting Office Holiday Party! In life, we are always seeking opportunities to create special memories to […]
Maintain a Growth NOT Fixed Mindset
Seven life and business lessons from a university president who overcame severe obstacles, via an MSP and channel pro image consultant. When I was just 2 years old, my Papa Al passed away due to a sudden heart attack. He was only 55. My grandmother was now a widow with six children, the youngest age […]
3 Strategies to Clean Your Closet and Achieve Your Goals
Happy New Year! What goals did you set for 2019? As I was sitting down thinking about my goals for this year, I really thought about following through on actions that get me excited and feel right, to me. I definitely added financial goals to my plan, however, I also added some specific Marketing strategies […]
5 Voice Strategies to Get Your Contract Signed, Not Declined
Make sure each word we voice to our clients, prospects, or employees is understood with zero misperception. “Your level of achievement, happiness, and satisfaction is directly correlated to your ability to emotionally connect with and move other people!”—Celebrity Vocal Coach Roger Love At a recent Technology Marketing Toolkit Quarterly Producers Club meeting, Robin Robins, founder […]
Busting the MSP Myth That Appearance Doesn’t Matter
You have seven seconds to make a first impression. What message do you want your appearance to convey to customers and prospects? I participated in an initial sales meeting once that “looked” like this: The first salesperson sat in my conference room chair in a too-tight button-down untucked shirt, exposing bulging buttons and abdominal hair. […]
You Are Being Watched! Exercise These 3 Positive Leadership Behaviors
A leader’s actions—good and bad—impact the energy of an entire business. Does your company staff meeting look like this? Your CEO is constantly cutting team members off to ask questions. One engineer is rolling his eyes, another is looking out the window, and yet another is checking email on her phone. How do you FEEL […]