Celebrating The Colors In The American Flag
Seeing Red, White, and Blue in a Whole New Way: What Color Communicates Before You Speak This week I had the opportunity to attend a fascinating webinar with guest expert Leatrice Eiseman, Executive Director of the Pantone Color Institute. She shared that when Pantone began naming a Color of the Year in 1999, their decision […]
Your B.R.A.N.D. Is Your Competitive Advantage: Leadership Strategies for MSP Owners
Technical skills get you in the room. Your brand closes the deal. Have you ever been in a bidding war with two or three other MSPs and won? Think back to that moment. What set you apart from the competition? Chances are, it was not price. A colleague of mine won a deal over […]
What Does an MSP See When They Look at You? Brand Credibility or Brand Confusion?
When an MSP sees you, your co-workers, your website, social channels, or trade show booth, what do they see? How do they perceive you? With clarity or confusion? Last month, I wrote an article highlighting 6 Strategies to Become a Trusted V.E.N.D.O.R. Using an acronym for the word “vendor,” I highlighted six soft skill strategies to focus […]