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Personal Brand

5 Ideas to Network Virtually During a Pandemic

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How are you Virtual Networking ?I truly hope this latest message finds you and your family well.  I don’t know about you, but I feel like I am still in a surreal state of mind.  My family and I are taking many precautions to stay vigilant and safe.  We instill these same protocols for my IT business too.

While the virus is looming, I am doing all I can to ensure both of my businesses are booming!  I asked myself, how will I still be able to connect with my clients and prospects now that we are all homebound?

My favorite and most effective form of networking was in-person, public speaking at in-person events.  I love connecting with my target audience and delivering content on enhancing personal and corporate brands, that can be implemented right away. Thanks to Covid, I had to pivot and find my “new networking normal.”  The answer:  hit the virtual airwaves! [Read more…] about 5 Ideas to Network Virtually During a Pandemic

Why Patagonia Said No To A Sale

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The Lesson Learned When Your Mission and Brand                           Do Not Align

Casey Wasserman, founder and chief executive officer of Wasserman Media Group LLC, left, and Jeff Wilpon, senior executive vice president and chief operating officer of the New York Mets, wore customized vests. PHOTO: DAVID PAUL MORRIS/BLOOMBERG NEWS
Casey Wasserman, founder and chief executive officer of Wasserman Media Group LLC, left, and Jeff Wilpon, senior executive vice president and chief operating officer of the New York Mets, wore customized vests. PHOTO: DAVID PAUL MORRIS/BLOOMBERG NEWS

While waiting for my daughter to complete a ballet audition, I opened NYTimes.com and read a recent and interesting article (or it became a couple of articles) on the unintended phenomenon of how the “Patagonia Vest” has defined an industry and became a status symbol. The article, which is a critique of a new fashion exhibit of artist Simon Denny also focused on how Prime Minister Margaret Thatcher’s blouses and scarves came to represent Global Capitalism.  In case you are interested, check out: “Tech Bro Uniform Meets Margaret Thatcher. Disruption Ensues.”

With piano solos and pointe shoes tapping in the background, I marveled at how powerful a single article of clothing, such as Patagonia’s vest can define an industry and actually work against an intended mission. [Read more…] about Why Patagonia Said No To A Sale

Office Holiday Party Etiquette

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Five Tips to a Successful Event!

As the Andy Williams song goes, “It’s the most wonderful time of the year!” The air is crisp, jovial family meals, vacation days, big sales at the mall and the dreaded, er…I mean exciting Office Holiday Party!

In life, we are always seeking opportunities to create special memories to cherish for years. When it comes to the Office Holiday Party, however, many wish to erase embarrassing moments from their minds!

Here’s the deal, your Office Holiday Party is a work function, an almost mandatory work function. Although you might be at a nice restaurant, the same rules of etiquette apply as if you were in your office.

Is your Office Holiday Party coming up? Hoping to make the evening as successful yet “unmemorable” as possible? Heed these 5 tips:

[Read more…] about Office Holiday Party Etiquette

Maintain a Growth NOT Fixed Mindset

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Seven life and business lessons from a university president who overcame severe obstacles, via an MSP and channel pro image consultant.

Click here to read this article and others on ChannelPro.

When I was just 2 years old, my Papa Al passed away due to a sudden heart attack. He was only 55. My grandmother was now a widow with six children, the youngest age 5. Life had thrown Grandma Belle a severe curveball.

Resilience should have been Grandma Belle’s middle name, however. At the time, she and my grandfather were building a business together selling skincare products. My grandfather was the natural lead generator. While selling men’s suits for the now-defunct Filene’s department store, he would talk to his customers’ wives (prospects) about the youthful benefits of proper skincare. [Read more…] about Maintain a Growth NOT Fixed Mindset

3 Strategies to Clean Your Closet and Achieve Your Goals

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Structured look is perceived as a Leader.
Casual attire is perceived as low authority.

Happy New Year!  

What goals did you set for 2019?  As I was sitting down thinking about my goals for this year, I really thought about following through on actions that get me excited and feel right, to me.  I definitely added financial goals to my plan, however, I also added some specific Marketing strategies that align with my mindset AND will introduce me to clients that value my services and inspire me to keep growing.

Have you ever thought of cleaning your closet as an inspirational goal?  Did you just cringe or declare under-your-breath a resounding “NO!” Keep reading, my goal is to inspire you to take action!  [Read more…] about 3 Strategies to Clean Your Closet and Achieve Your Goals

5 Voice Strategies to Get Your Contract Signed, Not Declined

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Make sure each word we voice to our clients, prospects, or employees is understood with zero misperception.

“Your level of achievement, happiness, and satisfaction is directly correlated to your ability to emotionally connect with and move other people!”—Celebrity Vocal Coach Roger Love

Click here to read this article and others on ChannelPro.

At a recent Technology Marketing Toolkit Quarterly Producers Club meeting, Robin Robins, founder and CEO, opened her training with one trending question: “Do you hear Yanny or Laurel?” She proceeded by playing the recording from Twitter. A poll of the room revealed that the attendees were divided: Several heard Yanny, while the others heard Laurel (which happens to be the original word!). [Read more…] about 5 Voice Strategies to Get Your Contract Signed, Not Declined