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This One Thing Can Ruin Your Credibility in Q2!

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And 3 Ways to Fix It!

Eric in a typical Covid Look!
My husband, Eric Shorr, wearing a Covid “Virtual” look of Business on top & PJs on the bottom! Are you guilty of this too?

Well, here we are, April 2021, and the start of Quarter 2.  I hope Q1 was productive and a positive sign of a profitable Q2.

Major media outlets are posting a variety of articles outlining which Covid restrictions are being lifted and when.  One key development in this process is the allowance of businesses to enable a larger capacity of their employees to come back to the office.

The reality is that many offices will either remain totally remote or incorporate some sort of “hybrid” work environment where the term “office optional” will be added to their Employee Handbook.

The exciting idea behind all of this is that we can start connecting in-person once again!  We might even start to spend a bit less time smiling at your colleague’s face through a computer monitor and a bit more time staring into someone’s actual eyes! Seems like such a novel idea!

The One Thing That Can Ruin Your Credibility in Q2!

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Key Soft Skill for 2021: Empathy

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Click here to read this article and others on ChannelPro.

Connecting emotionally with how others are feeling will not only build strong bonds among your team member but will strengthen client relationships too.

Welcome to mid-February 2021!

In the span of just over 40 days, we have seen a new administration take office, a vaccine rollout, civil unrest, and GameStop being a hot “stonk.”

For MSPs, COVID-19 and the resulting work-from-home needs, plus the continuing rise of cyberattacks, have created more work than ever before. Important to note, this also comes with higher demand from our clients for quicker resolution time. How will we ever get through the rest of the year?

Allow me to answer that question in one word: empathy. Practice empathy and your business could absolutely soar!

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How We Landed An $8,000 MRR Deal During a Pandemic… And How You Can Too!

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Click here to read this article and others on ChannelPro.

A rapidly growing construction company was fed up! Their current IT provider took several days to respond to phone calls and forever to set up computers for new employees. Their biggest frustration was constantly wasting time by repeating themselves thanks to the constant turnover of their IT vendor’s employees. Why didn’t anyone stay at their IT company? The construction company had reached its threshold and made the difficult decision to find a new IT provider during the middle of the COVID-19 pandemic. That’s when we met them.

What Specific Characteristics Was the Construction Company Looking For?

You might be surprised, but they were not interested in the various technology services we offer. Sure, they wanted an experienced company that knew tech, but what they really wanted was a company that would think and act like their CIO. The construction company wanted our president, Eric, to help guide them in making major business decisions, such as moving to a new office and what was the best option to replace their outdated infrastructure. They also yearned for engineers they could build relationships with and who took the time to really understand their business. They told us they just didn’t TRUST their existing provider to guide them in the right direction.

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5 Ideas to Network Virtually During a Pandemic

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How are you Virtual Networking ?I truly hope this latest message finds you and your family well.  I don’t know about you, but I feel like I am still in a surreal state of mind.  My family and I are taking many precautions to stay vigilant and safe.  We instill these same protocols for my IT business too.

While the virus is looming, I am doing all I can to ensure both of my businesses are booming!  I asked myself, how will I still be able to connect with my clients and prospects now that we are all homebound?

My favorite and most effective form of networking was in-person, public speaking at in-person events.  I love connecting with my target audience and delivering content on enhancing personal and corporate brands, that can be implemented right away. Thanks to Covid, I had to pivot and find my “new networking normal.”  The answer:  hit the virtual airwaves! [Read more…] about 5 Ideas to Network Virtually During a Pandemic

Why Patagonia Said No To A Sale

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The Lesson Learned When Your Mission and Brand                           Do Not Align

Casey Wasserman, founder and chief executive officer of Wasserman Media Group LLC, left, and Jeff Wilpon, senior executive vice president and chief operating officer of the New York Mets, wore customized vests. PHOTO: DAVID PAUL MORRIS/BLOOMBERG NEWS
Casey Wasserman, founder and chief executive officer of Wasserman Media Group LLC, left, and Jeff Wilpon, senior executive vice president and chief operating officer of the New York Mets, wore customized vests. PHOTO: DAVID PAUL MORRIS/BLOOMBERG NEWS

While waiting for my daughter to complete a ballet audition, I opened NYTimes.com and read a recent and interesting article (or it became a couple of articles) on the unintended phenomenon of how the “Patagonia Vest” has defined an industry and became a status symbol. The article, which is a critique of a new fashion exhibit of artist Simon Denny also focused on how Prime Minister Margaret Thatcher’s blouses and scarves came to represent Global Capitalism.  In case you are interested, check out: “Tech Bro Uniform Meets Margaret Thatcher. Disruption Ensues.”

With piano solos and pointe shoes tapping in the background, I marveled at how powerful a single article of clothing, such as Patagonia’s vest can define an industry and actually work against an intended mission. [Read more…] about Why Patagonia Said No To A Sale

Office Holiday Party Etiquette

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Five Tips to a Successful Event!

As the Andy Williams song goes, “It’s the most wonderful time of the year!” The air is crisp, jovial family meals, vacation days, big sales at the mall and the dreaded, er…I mean exciting Office Holiday Party!

In life, we are always seeking opportunities to create special memories to cherish for years. When it comes to the Office Holiday Party, however, many wish to erase embarrassing moments from their minds!

Here’s the deal, your Office Holiday Party is a work function, an almost mandatory work function. Although you might be at a nice restaurant, the same rules of etiquette apply as if you were in your office.

Is your Office Holiday Party coming up? Hoping to make the evening as successful yet “unmemorable” as possible? Heed these 5 tips:

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