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Patagonia Vest

Why Patagonia Said No To A Sale

January 21, 2020 By Lisa Shorr Leave a Comment

The Lesson Learned When Your Mission and Brand                           Do Not Align

Casey Wasserman, founder and chief executive officer of Wasserman Media Group LLC, left, and Jeff Wilpon, senior executive vice president and chief operating officer of the New York Mets, wore customized vests. PHOTO: DAVID PAUL MORRIS/BLOOMBERG NEWS
Casey Wasserman, founder and chief executive officer of Wasserman Media Group LLC, left, and Jeff Wilpon, senior executive vice president and chief operating officer of the New York Mets, wore customized vests. PHOTO: DAVID PAUL MORRIS/BLOOMBERG NEWS

While waiting for my daughter to complete a ballet audition, I opened NYTimes.com and read a recent and interesting article (or it became a couple of articles) on the unintended phenomenon of how the “Patagonia Vest” has defined an industry and became a status symbol. The article, which is a critique of a new fashion exhibit of artist Simon Denny also focused on how Prime Minister Margaret Thatcher’s blouses and scarves came to represent Global Capitalism.  In case you are interested, check out: “Tech Bro Uniform Meets Margaret Thatcher. Disruption Ensues.”

With piano solos and pointe shoes tapping in the background, I marveled at how powerful a single article of clothing, such as Patagonia’s vest can define an industry and actually work against an intended mission. [Read more…] about Why Patagonia Said No To A Sale

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