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Shorr Success

Polished People = A Trusted Brand

Marketing Strategy

5 Ideas to Network Virtually During a Pandemic

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How are you Virtual Networking ?I truly hope this latest message finds you and your family well.  I don’t know about you, but I feel like I am still in a surreal state of mind.  My family and I are taking many precautions to stay vigilant and safe.  We instill these same protocols for my IT business too.

While the virus is looming, I am doing all I can to ensure both of my businesses are booming!  I asked myself, how will I still be able to connect with my clients and prospects now that we are all homebound?

My favorite and most effective form of networking was in-person, public speaking at in-person events.  I love connecting with my target audience and delivering content on enhancing personal and corporate brands, that can be implemented right away. Thanks to Covid, I had to pivot and find my “new networking normal.”  The answer:  hit the virtual airwaves! [Read more…] about 5 Ideas to Network Virtually During a Pandemic

Three Techniques to Owning & Sharing Your Story

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Let me help you go from blank page to one filled with your success stories!
Let me help you go from blank page to one filled with your success stories!

Why is it so hard for so many of us to share our own success stories?  This question continues to tug at me each day as I build Shorr Success.

I recently had the honor of being a “Speed Mentor” (like Speed Dating only the participants are a professional mentee and expert mentor seeking a business not a love connection!) at the Center for Women and Enterprise, Women Business Leaders Conference.  The conference was brimming with brilliant women specializing in so many professional directions!

As a second year Speed Mentor, my anticipation was piqued wondering what marketing or branding questions were coming my way? The first woman sat down.  Then the next and the next.  Each woman shared their story in words, brochures and web pages.  Each story touted the many fantastic benefits of their product line or business concept; nutritional analysis, expert engineers, team development, top-of-the-line technology offerings.   As each woman sat down, I listened in awe to their innovative ideas and plans for implementation.  To my delight, many of those ideas are already in motion and profitable.

A consistent answer continued to arise whenever I asked the question, “can you share some success stories your business has achieved?”  [Read more…] about Three Techniques to Owning & Sharing Your Story

How Does Color Influence Your World?

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Caribbean Colors

This weekend, I am attending the Annual Boston Caribbean Fashion Week Fashion Show.  When I think about this event, I envision it looking like the image I created above, vibrant hues of blue and yellow cascading down the runway with attendees looking like a school of rainbow fish!

There have been so many studies done that analyze the human reaction to various colors.  Inevitably, people’s reaction to black is drastically different than their reaction to yellow.

So, how influential is color? [Read more…] about How Does Color Influence Your World?