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Shorr Success

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Corporate Brand

Taylor Swift: The Brand You Just Can’t Shake-Off! Five Tips to Grow Your Business

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Taylor Swift "White Bracelets" Illuminate to the Beat of Her Songs!
Taylor Swift “White Bracelets” Illuminated to Create a Sea of Blue! 

How does mega star Taylor Swift, a.k.a. T-Swizzle, #Swifties relate to your business?

How can a girl from Nashville, who debuted on the Country music scene a decade ago with a Romeo and Juliet themed love song, transform into one of the most respected brands in music history? Taylor might sing “Welcome to NY” but I am singing “Welcome to Marketing – It’s been waiting for you!” [Read more…] about Taylor Swift: The Brand You Just Can’t Shake-Off! Five Tips to Grow Your Business

Let’s Not Use a Selfie on LinkedIn

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The Importance of a Professional Looking Headshot!

Click Here to Read this article and other IT articles in RISBJ!
Click Here to Read this article and other IT articles in RISBJ!

I have a little “test” for you.  Scroll through your connections on LinkedIn and look at each profile picture.  My question:  What is the first impression or detail you find for each?   I did this exercise while preparing for a workshop at Johnson & Wales University.

Here is what I found and my impressions: [Read more…] about Let’s Not Use a Selfie on LinkedIn

What Would Joan Rivers Say? Five Tips to Corporate Event Etiquette

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Click here to read this article in RISBJ!
Click here to read this article in RISBJ!

In August, we lost a comedic icon, Joan Rivers.  For several decades, she delighted and shocked audiences with her quick wit and crass humor.  On the stage she had a ‘take-no-prisoners’ stance while, behind the scenes she loved her family and was generous philanthropically.

She once said:

 ”I succeeded by saying what everyone else is thinking.”  Joan Rivers [Read more…] about What Would Joan Rivers Say? Five Tips to Corporate Event Etiquette