5 Ideas to Network Virtually During a Pandemic
I truly hope this latest message finds you and your family well. I don’t know about you, but I feel like I am still in a surreal state of mind. My family and I are taking many precautions to stay vigilant and safe. We instill these same protocols for my IT business too. While the […]
Why Patagonia Said No To A Sale
The Lesson Learned When Your Mission and Brand Do Not Align While waiting for my daughter to complete a ballet audition, I opened NYTimes.com and read a recent and interesting article (or it became a couple of articles) on the unintended phenomenon of how the “Patagonia Vest” has defined an industry and became a status […]
5 Voice Strategies to Get Your Contract Signed, Not Declined
Make sure each word we voice to our clients, prospects, or employees is understood with zero misperception. “Your level of achievement, happiness, and satisfaction is directly correlated to your ability to emotionally connect with and move other people!”—Celebrity Vocal Coach Roger Love At a recent Technology Marketing Toolkit Quarterly Producers Club meeting, Robin Robins, founder […]
Busting the MSP Myth That Appearance Doesn’t Matter
You have seven seconds to make a first impression. What message do you want your appearance to convey to customers and prospects? I participated in an initial sales meeting once that “looked” like this: The first salesperson sat in my conference room chair in a too-tight button-down untucked shirt, exposing bulging buttons and abdominal hair. […]
How to NOT be “THAT” Co-Worker 5 Tips to Building NOT Repelling Office Relationships
You all know them, THAT employee in the office or colleague that just doesn’t get it. That person who rolls their eyes or always responds to your questions in an exasperated, angry tone. Are you picturing “that” co-worker in your mind? I knew you were! Every office has one or maybe two. I call them […]
FIVE BRANDING STRATEGIES WHEN TECHNOLOGY SKILLS ARE NOT ENOUGH
A couple of days ago, my high school daughter was given the task to write a short essay on whether technology connects us or disconnects us. With marketing running through my veins for over 25 years, my curiosity was instantly piqued. I looked at her sweet face and asked, “What do you think?” Her answer […]
Three Techniques to Owning & Sharing Your Story
Why is it so hard for so many of us to share our own success stories? This question continues to tug at me each day as I build Shorr Success. I recently had the honor of being a “Speed Mentor” (like Speed Dating only the participants are a professional mentee and expert mentor seeking a […]
How Does Color Influence Your World?
This weekend, I am attending the Annual Boston Caribbean Fashion Week Fashion Show. When I think about this event, I envision it looking like the image I created above, vibrant hues of blue and yellow cascading down the runway with attendees looking like a school of rainbow fish! There have been so many studies done […]
Two Words That Make or Break a Brand
Wow! This past week in Rhode Island has been “cooler” than normal! Although the whipping wind has certainly put a bit of a chill in the air, I am referring to Rhode Islander’s reaction to our state’s newly proposed logo and slogan: Rhode Island: Cooler & Warmer.
Office Holiday Party Etiquette – Five Tips for Success!
As the Andy Williams song goes, “It’s the most wonderful time of the year!” The air is crisp, jovial family meals, vacation days, big sales at the mall and the dreaded, er…I mean exciting Office Holiday Party! In life, we are always seeking opportunities to create special memories to cherish for years. When it comes […]