You have seven seconds to make a first impression. What message do you want your appearance to convey to customers and prospects?
I participated in an initial sales meeting once that “looked” like this: The first salesperson sat in my conference room chair in a too-tight button-down untucked shirt, exposing bulging buttons and abdominal hair. His female colleague wore jeans and a tank top that was distractingly low. The only professional aspect of her outfit was a snug black blazer.
If you were in that meeting, where would your attention be? Bulging belly, cleavage, or their pitch? [Read more…] about Busting the MSP Myth That Appearance Doesn’t Matter