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Key Soft Skill for 2021: Empathy

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Connecting emotionally with how others are feeling will not only build strong bonds among your team member but will strengthen client relationships too.

Welcome to mid-February 2021!

In the span of just over 40 days, we have seen a new administration take office, a vaccine rollout, civil unrest, and GameStop being a hot “stonk.”

For MSPs, COVID-19 and the resulting work-from-home needs, plus the continuing rise of cyberattacks, have created more work than ever before. Important to note, this also comes with higher demand from our clients for quicker resolution time. How will we ever get through the rest of the year?

Allow me to answer that question in one word: empathy. Practice empathy and your business could absolutely soar!

[Read more…] about Key Soft Skill for 2021: Empathy

How We Landed An $8,000 MRR Deal During a Pandemic… And How You Can Too!

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A rapidly growing construction company was fed up! Their current IT provider took several days to respond to phone calls and forever to set up computers for new employees. Their biggest frustration was constantly wasting time by repeating themselves thanks to the constant turnover of their IT vendor’s employees. Why didn’t anyone stay at their IT company? The construction company had reached its threshold and made the difficult decision to find a new IT provider during the middle of the COVID-19 pandemic. That’s when we met them.

What Specific Characteristics Was the Construction Company Looking For?

You might be surprised, but they were not interested in the various technology services we offer. Sure, they wanted an experienced company that knew tech, but what they really wanted was a company that would think and act like their CIO. The construction company wanted our president, Eric, to help guide them in making major business decisions, such as moving to a new office and what was the best option to replace their outdated infrastructure. They also yearned for engineers they could build relationships with and who took the time to really understand their business. They told us they just didn’t TRUST their existing provider to guide them in the right direction.

[Read more…] about How We Landed An $8,000 MRR Deal During a Pandemic… And How You Can Too!

Maintain a Growth NOT Fixed Mindset

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Seven life and business lessons from a university president who overcame severe obstacles, via an MSP and channel pro image consultant.

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When I was just 2 years old, my Papa Al passed away due to a sudden heart attack. He was only 55. My grandmother was now a widow with six children, the youngest age 5. Life had thrown Grandma Belle a severe curveball.

Resilience should have been Grandma Belle’s middle name, however. At the time, she and my grandfather were building a business together selling skincare products. My grandfather was the natural lead generator. While selling men’s suits for the now-defunct Filene’s department store, he would talk to his customers’ wives (prospects) about the youthful benefits of proper skincare. [Read more…] about Maintain a Growth NOT Fixed Mindset

Busting the MSP Myth That Appearance Doesn’t Matter

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You have seven seconds to make a first impression. What message do you want your appearance to convey to customers and prospects?

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I participated in an initial sales meeting once that “looked” like this: The first salesperson sat in my conference room chair in a too-tight button-down untucked shirt, exposing bulging buttons and abdominal hair. His female colleague wore jeans and a tank top that was distractingly low. The only professional aspect of her outfit was a snug black blazer.

If you were in that meeting, where would your attention be? Bulging belly, cleavage, or their pitch?  [Read more…] about Busting the MSP Myth That Appearance Doesn’t Matter