A couple of days ago, my high school daughter was given the task to write a short essay on whether technology connects us or disconnects us. With marketing running through my veins for over 25 years, my curiosity was instantly piqued. I looked at her sweet face and asked, “What do you think?” Her answer was honest and predictable, “It connects us, because I can talk to my family in other states and talk to you whenever I need you.” “True,” I said. Probing further I asked, “Do you think technology disconnects us?” “Well, it can. We are not sitting down and playing board games that often and sometimes we choose to text rather than talk and look at each other.” “Yes!” I thought, my heart skipping a beat. Just like that it sank, when she closed our conversation with “but it connects us more than disconnects us.” And with that, she snapped a selfie and “Snapchatted” it to a friend. End of our face-to-face discussion. Sigh.
[Read more…] about FIVE BRANDING STRATEGIES WHEN TECHNOLOGY SKILLS ARE NOT ENOUGH
