A couple of days ago, my high school daughter was given the task to write a short essay on whether technology connects us or disconnects us. With marketing running through my veins for over 25 years, my curiosity was instantly piqued. I looked at her sweet face and asked, “What do you think?” Her answer was honest and predictable, “It connects us, because I can talk to my family in other states and talk to you whenever I need you.” “True,” I said. Probing further I asked, “Do you think technology disconnects us?” “Well, it can. We are not sitting down and playing board games that often and sometimes we choose to text rather than talk and look at each other.” “Yes!” I thought, my heart skipping a beat. Just like that it sank, when she closed our conversation with “but it connects us more than disconnects us.” And with that, she snapped a selfie and “Snapchatted” it to a friend. End of our face-to-face discussion. Sigh.
The Shorr Success Blog
Why is it so hard for so many of us to share our own success stories? This question continues to tug at me each day as I build Shorr Success.
I recently had the honor of being a “Speed Mentor” (like Speed Dating only the participants are a professional mentee and expert mentor seeking a business not a love connection!) at the Center for Women and Enterprise, Women Business Leaders Conference. The conference was brimming with brilliant women specializing in so many professional directions!
As a second year Speed Mentor, my anticipation was piqued wondering what marketing or branding questions were coming my way? The first woman sat down. Then the next and the next. Each woman shared their story in words, brochures and web pages. Each story touted the many fantastic benefits of their product line or business concept; nutritional analysis, expert engineers, team development, top-of-the-line technology offerings. As each woman sat down, I listened in awe to their innovative ideas and plans for implementation. To my delight, many of those ideas are already in motion and profitable.
A consistent answer continued to arise whenever I asked the question, “can you share some success stories your business has achieved?” [Read more…] about Three Techniques to Owning & Sharing Your Story
SO Rhode Island Magazine invited me and 5 others described as “the state’s most fashionable personal stylists” to head to a local South County Boutique and select one outfit to showcase in the September 2016 Fall Fashion edition of So RI Magazine.
I ventured to Wickford’s Green Ink Boutique. I selected a look that was full of trendy fall colors yet flattering for many body types! Click the page image to read my tips on petite dressing, taking your look from day to night and how do you find a truly great fit? Just in case, my full page spread is on page 36!
Need help shopping? Call me: 617-877-4680!
For several years, the media has had a field-day reporting data breach after data breach. In turn, big corporations such as Target, Home Depot and Sony have scrambled to put a crisis communication plan in place as well as dole out millions of dollars in restitution. Cybersecurity is not just a “big-business” issue. We have seen several of our clients in the small-to-midsize business space innocently fall prey to a hacker. Has your data been compromised?
In a reactive effort to protect the rights of Rhode Island residents, Governor Gina Raimondo signed the Rhode Island Identity Theft Protection Act of 2015 into law on June 26, 2015. The Act requires businesses to take several measures to ensure the security of private information of Rhode Island residents. Included in this law was a one-year transition period for businesses to comply. That date was July 2, 2016 and still, most businesses are unaware that the law even exists!
So what are the highlights of this law? [Read more…] about Rhode Island Data Security Changes
This weekend, I am attending the Annual Boston Caribbean Fashion Week Fashion Show. When I think about this event, I envision it looking like the image I created above, vibrant hues of blue and yellow cascading down the runway with attendees looking like a school of rainbow fish!
There have been so many studies done that analyze the human reaction to various colors. Inevitably, people’s reaction to black is drastically different than their reaction to yellow.
So, how influential is color? [Read more…] about How Does Color Influence Your World?
Wow! This past week in Rhode Island has been “cooler” than normal! Although the whipping wind has certainly put a bit of a chill in the air, I am referring to Rhode Islander’s reaction to our state’s newly proposed logo and slogan: Rhode Island: Cooler & Warmer. [Read more…] about Two Words That Make or Break a Brand